![]() Jenn Kenning, Managing director, Abacus Wealth Partners.
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Summary: Though subconscious bias favors older white males when prospects choose a financial adviser, many professionals hoping to break through and make a standout first impression can heed the advice of these successful planners. Some say it's all about passion, while others focus on making the prospect feel comfortable and important.
![]() Jenn Kenning, Managing director, Abacus Wealth Partners.
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